{"id":6034,"date":"2026-08-18T09:40:49","date_gmt":"2026-08-18T07:40:49","guid":{"rendered":"https:\/\/www.keypredict.com\/?page_id=6034"},"modified":"2026-08-21T14:47:24","modified_gmt":"2026-08-21T12:47:24","slug":"ebook-the-profile-that-drives-sales","status":"publish","type":"page","link":"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/","title":{"rendered":"LP Ebook &#8211; The Profiles That Drive Sales"},"content":{"rendered":"<div class=\"bloc-cards-picto\" >\n    <div class=\"container\">\n        <div class=\"text-center\">\n            <h2 class=\"title-h2\">Are you facing these sales challenges?<\/h2>\n        <\/div>\n        <div class=\"row justify-content-center pt-3\">\n                            <div class=\"col-lg-4 col-md-6 p-md-3 px-3 py-2\">\n                    <div class=\"item bg-white\">\n                        <div class=\"top\">\n                            <div class=\"content-picto\">\n                                <img decoding=\"async\" src=\"https:\/\/www.keypredict.com\/app\/uploads\/2026\/05\/recrutement-rate.png\" alt=\"recrutement rate\u0301\" height=\"30\" width=\"30\">\n                            <\/div>\n                            <div class=\"titre\">Recruitment criteria that are too generic<\/div>\n                        <\/div>\n                        <p class=\"text mb-0\">Each sales role requires different capabilities, depending on your market and the length of your sales cycle. Applying the same criteria to every salesperson can reduce the quality of your recruitment decisions.<\/p>\n                    <\/div>\n                <\/div>\n                            <div class=\"col-lg-4 col-md-6 p-md-3 px-3 py-2\">\n                    <div class=\"item bg-white\">\n                        <div class=\"top\">\n                            <div class=\"content-picto\">\n                                <img decoding=\"async\" src=\"https:\/\/www.keypredict.com\/app\/uploads\/2026\/05\/decisions-difficiles-a-justifier.png\" alt=\"De\u0301cisions difficiles a\u0300 justifier\" height=\"30\" width=\"30\">\n                            <\/div>\n                            <div class=\"titre\">Profiles that are difficult to differentiate<\/div>\n                        <\/div>\n                        <p class=\"text mb-0\">Two candidates may have similar backgrounds while taking very different approaches to prospecting, negotiation and customer relationship management. A recruitment assessment for salespeople provides additional data to better understand these differences. \r\n<\/p>\n                    <\/div>\n                <\/div>\n                            <div class=\"col-lg-4 col-md-6 p-md-3 px-3 py-2\">\n                    <div class=\"item bg-white\">\n                        <div class=\"top\">\n                            <div class=\"content-picto\">\n                                <img decoding=\"async\" src=\"https:\/\/www.keypredict.com\/app\/uploads\/2026\/05\/talents-invisibles.png\" alt=\"Talents invisibles\" height=\"30\" width=\"30\">\n                            <\/div>\n                            <div class=\"titre\">Sales capabilities are evolving<\/div>\n                        <\/div>\n                        <p class=\"text mb-0\">Multichannel prospecting, complex sales, CRM, social selling and artificial intelligence are reshaping the capabilities. Sales capability assessment therefore needs to evolve alongside sales practices and the realities of each role.\r\n<\/p>\n                    <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n<\/div>\n\n<div class=\"bloc-2-col\" >\n    <div class=\"container\">\n        <div class=\"row no-bg align-items-center px-2\" >\n            <div class=\"col-texte col-lg-6 pe-md-5\">\n                \n                                            <h2 class=\"title-h2\">With this <span class=\"title-effect\">ebook<\/span>, you will be able to:<\/h2>\n\n                                    \n                                            <div class=\"content-liste-checked no-bg ms-md-3\" >\n                                                            <div class=\"item-check \">\n                                    <div class=\"text split\">\n                                        <div class=\"d-flex\">\n                                            <div class=\"content-picto d-flex justify-content-center align-items-center me-md-4 me-3\">\n                                                <img decoding=\"async\" class=\"picto\" src=\"https:\/\/www.keypredict.com\/app\/themes\/key-predict-theme\/assets\/images\/list-checked.svg\" alt=\"picto\" height=\"14\" width=\"16\">\n                                            <\/div>\n                                            <div class=\"liste\"><p><strong>Clarify your success criteria<\/strong><br \/>\nTurn expected qualities into concrete, observable behaviours that can genuinely be assessed.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"item-check \">\n                                    <div class=\"text split\">\n                                        <div class=\"d-flex\">\n                                            <div class=\"content-picto d-flex justify-content-center align-items-center me-md-4 me-3\">\n                                                <img decoding=\"async\" class=\"picto\" src=\"https:\/\/www.keypredict.com\/app\/themes\/key-predict-theme\/assets\/images\/list-checked.svg\" alt=\"picto\" height=\"14\" width=\"16\">\n                                            <\/div>\n                                            <div class=\"liste\"><p><strong>Adapt assessment to each role<\/strong><br \/>\nDefine predictive models tailored to your Business Developers, Key Account Managers, Technical Sales Representatives and managers.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"item-check \">\n                                    <div class=\"text split\">\n                                        <div class=\"d-flex\">\n                                            <div class=\"content-picto d-flex justify-content-center align-items-center me-md-4 me-3\">\n                                                <img decoding=\"async\" class=\"picto\" src=\"https:\/\/www.keypredict.com\/app\/themes\/key-predict-theme\/assets\/images\/list-checked.svg\" alt=\"picto\" height=\"14\" width=\"16\">\n                                            <\/div>\n                                            <div class=\"liste\"><p><strong>Align practices across your organisation<\/strong><br \/>\nCreate a shared framework across teams, subsidiaries, countries or business units while taking the realities of each role into account.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                            <div class=\"item-check \">\n                                    <div class=\"text split\">\n                                        <div class=\"d-flex\">\n                                            <div class=\"content-picto d-flex justify-content-center align-items-center me-md-4 me-3\">\n                                                <img decoding=\"async\" class=\"picto\" src=\"https:\/\/www.keypredict.com\/app\/themes\/key-predict-theme\/assets\/images\/list-checked.svg\" alt=\"picto\" height=\"14\" width=\"16\">\n                                            <\/div>\n                                            <div class=\"liste\"><p><strong>Make greater use of your assessment data<\/strong><br \/>\nUse results beyond recruitment to support internal mobility, capability development and management.<\/p>\n<\/div>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n\n                                                <\/div>\n\n            <div class=\"col-lg-6 p-3 \">\n                <img decoding=\"async\" class=\"col-img img-fluid\" src=\"https:\/\/www.keypredict.com\/app\/uploads\/2026\/08\/mockup_ebook-_en_ebook_the-profiles-that-drive-sales.png\" alt=\"Ebook The profiles that drive sales\">\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"bloc-etapes\" >\n    <div class=\"container\">\n        <div class=\"text-md-center px-2\">\n            <h2 class=\"title-h2\">How to get the most from this <span class=\"title-effect\">guide<\/span>?<\/h2>\n        <\/div>\n        <div class=\"row justify-content-center pt-3\">\n                            <div class=\"col-lg-4 col-md-6 p-md-3 px-3 py-2\">\n                    <div class=\"item\">\n                        <div class=\"top\">\n                                                                                                                    <div class=\"etape\"><\/div>\n                            <div class=\"titre\">Your starting point<\/div>\n                            <div class=\"text mb-0\"><p>Identify the sales roles where success criteria remain difficult to formalise or vary significantly between teams, markets or entities.<\/p>\n<\/div>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-lg-4 col-md-6 p-md-3 px-3 py-2\">\n                    <div class=\"item\">\n                        <div class=\"top\">\n                                                                                                                    <div class=\"etape\"><\/div>\n                            <div class=\"titre\">Your method<\/div>\n                            <div class=\"text mb-0\"><p>Start with real situations encountered in the field to define the behaviours and capabilities that contribute to success.<\/p>\n<p>You can then select the most appropriate sales recruitment assessments and assessment methods for these criteria.<\/p>\n<\/div>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-lg-4 col-md-6 p-md-3 px-3 py-2\">\n                    <div class=\"item\">\n                        <div class=\"top\">\n                                                                                                                    <div class=\"etape\"><\/div>\n                            <div class=\"titre\">Your action plan<\/div>\n                            <div class=\"text mb-0\"><p>Use the guide\u2019s checklist to review your current approach, align HR and sales managers, and establish a shared framework without applying the same model to every profile.<\/p>\n<\/div>\n                        <\/div>\n                                            <\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n<\/div>\n\n<div class=\"container\">\n<h2 class=\"wp-block-heading\">Who is this ebook for?<\/h2>\n<\/div>\n\n<div class=\"container\">\n<p>This guide is designed for HR leaders, Talent Acquisition Managers, Talent Development leaders, Sales Directors and managers who want to improve the recruitment and development of their sales teams.<\/p>\n<\/div>\n\n<div class=\"container\">\n<p>It is particularly relevant for organisations managing several sales roles, teams, entities or markets and looking to harmonise assessment practices while accounting for the specific requirements of each role.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Who is this ebook for? This guide is designed for HR leaders, Talent Acquisition Managers, Talent Development leaders, Sales Directors and managers who want to improve the recruitment and development of their sales teams. It is particularly relevant for organisations managing several sales roles, teams, entities or markets and looking to harmonise assessment practices while [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-landing-page.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6034","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ebook - The profiles that drive sales | Key Predict<\/title>\n<meta name=\"description\" content=\"Discover how to assess sales capabilities, choose the right recruitment criteria and identify the profiles best suited to each sales role.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ebook - The profiles that drive sales | Key Predict\" \/>\n<meta property=\"og:description\" content=\"Discover how to assess sales capabilities, choose the right recruitment criteria and identify the profiles best suited to each sales role.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Key Predict\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KeyPredict\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T12:47:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/ebook-the-profile-that-drives-sales\\\/\",\"url\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/ebook-the-profile-that-drives-sales\\\/\",\"name\":\"Ebook - The profiles that drive sales | Key Predict\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/#website\"},\"datePublished\":\"2026-08-18T07:40:49+00:00\",\"dateModified\":\"2026-08-21T12:47:24+00:00\",\"description\":\"Discover how to assess sales capabilities, choose the right recruitment criteria and identify the profiles best suited to each sales role.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/ebook-the-profile-that-drives-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keypredict.com\\\/en\\\/ebook-the-profile-that-drives-sales\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/ebook-the-profile-that-drives-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Key Predict\",\"item\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LP Ebook &#8211; The Profiles That Drive Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/\",\"name\":\"Key Predict\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/#organization\",\"name\":\"Key Predict\",\"alternateName\":\"Central Test\",\"url\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keypredict.com\\\/app\\\/uploads\\\/2026\\\/03\\\/favicon-1-1.png\",\"contentUrl\":\"https:\\\/\\\/www.keypredict.com\\\/app\\\/uploads\\\/2026\\\/03\\\/favicon-1-1.png\",\"width\":512,\"height\":512,\"caption\":\"Key Predict\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keypredict.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/KeyPredict\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/key-predict\",\"https:\\\/\\\/www.youtube.com\\\/@KEYPREDICT\",\"https:\\\/\\\/www.instagram.com\\\/key.predict\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@softskills.rh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ebook - The profiles that drive sales | Key Predict","description":"Discover how to assess sales capabilities, choose the right recruitment criteria and identify the profiles best suited to each sales role.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/","og_locale":"en_US","og_type":"article","og_title":"Ebook - The profiles that drive sales | Key Predict","og_description":"Discover how to assess sales capabilities, choose the right recruitment criteria and identify the profiles best suited to each sales role.","og_url":"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/","og_site_name":"Key Predict","article_publisher":"https:\/\/www.facebook.com\/KeyPredict\/","article_modified_time":"2026-08-21T12:47:24+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/","url":"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/","name":"Ebook - The profiles that drive sales | Key Predict","isPartOf":{"@id":"https:\/\/www.keypredict.com\/en\/#website"},"datePublished":"2026-08-18T07:40:49+00:00","dateModified":"2026-08-21T12:47:24+00:00","description":"Discover how to assess sales capabilities, choose the right recruitment criteria and identify the profiles best suited to each sales role.","breadcrumb":{"@id":"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.keypredict.com\/en\/ebook-the-profile-that-drives-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Key Predict","item":"https:\/\/www.keypredict.com\/en\/"},{"@type":"ListItem","position":2,"name":"LP Ebook &#8211; The Profiles That Drive Sales"}]},{"@type":"WebSite","@id":"https:\/\/www.keypredict.com\/en\/#website","url":"https:\/\/www.keypredict.com\/en\/","name":"Key Predict","description":"","publisher":{"@id":"https:\/\/www.keypredict.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keypredict.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.keypredict.com\/en\/#organization","name":"Key Predict","alternateName":"Central Test","url":"https:\/\/www.keypredict.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keypredict.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.keypredict.com\/app\/uploads\/2026\/03\/favicon-1-1.png","contentUrl":"https:\/\/www.keypredict.com\/app\/uploads\/2026\/03\/favicon-1-1.png","width":512,"height":512,"caption":"Key Predict"},"image":{"@id":"https:\/\/www.keypredict.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KeyPredict\/","https:\/\/www.linkedin.com\/company\/key-predict","https:\/\/www.youtube.com\/@KEYPREDICT","https:\/\/www.instagram.com\/key.predict\/","https:\/\/www.tiktok.com\/@softskills.rh"]}]}},"_links":{"self":[{"href":"https:\/\/www.keypredict.com\/en\/wp-json\/wp\/v2\/pages\/6034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keypredict.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.keypredict.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.keypredict.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keypredict.com\/en\/wp-json\/wp\/v2\/comments?post=6034"}],"version-history":[{"count":5,"href":"https:\/\/www.keypredict.com\/en\/wp-json\/wp\/v2\/pages\/6034\/revisions"}],"predecessor-version":[{"id":6053,"href":"https:\/\/www.keypredict.com\/en\/wp-json\/wp\/v2\/pages\/6034\/revisions\/6053"}],"wp:attachment":[{"href":"https:\/\/www.keypredict.com\/en\/wp-json\/wp\/v2\/media?parent=6034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}