Sales Profile 2: the new standard for revealing sales potential

Sales has changed significantly in recent years. Buying cycles have become more complex, interactions now span digital and face-to-face channels, and customers expect greater personalisation, expert guidance and added value.

In this context, what truly identifies a high-performing sales professional?

Experience and sector knowledge remain important. Yet lasting performance also depends on the ability to understand others, build trust, handle objections effectively, adapt to different sales contexts and remain engaged when facing commercial challenges.

Personality assessments provide useful insight, although they do not always measure the behaviours and competencies specifically associated with success in sales.

Sales Profile 2 was designed to address this challenge.

This new generation of sales assessment identifies the strengths, performance drivers and development areas of sales professionals, whether they are at the beginning of their career or highly experienced.

Sales Profile 2: a sales assessment grounded in real-world situations

Few tools currently assess an individual’s sales potential accurately through situations that closely reflect those they will encounter in practice.

Developed from the expertise of occupational psychologists and professional assessment specialists, Sales Profile 2 applies a modern approach to measuring sales competencies.

The assessment presents participants with situations inspired by today’s sales environment, including prospecting, needs discovery, objection handling, negotiation, client relationship development and results orientation.

This approach analyses the sales behaviours that have a tangible influence on performance.
Sales Profile 2 therefore provides a comprehensive view of sales competencies, together with the behavioural and interpersonal dynamics that support success in sales roles.

Its Sales Potential Indicator identifies a candidate’s overall sales potential through a multi-factor analysis model combining several key dimensions of performance.

In recruitment: identify the sales professionals best suited to the role

Recruiting sales professionals remains a major challenge for organisations. Beyond a convincing CV or a positive interview, it can be difficult to anticipate a candidate’s genuine ability to perform consistently in a sales role.

Sales Profile 2 provides objective insight to support decision-making.

The assessment identifies the behaviours, competencies and performance drivers most relevant to the target role.

With clear, directly actionable results, recruiters, sales managers and HR professionals gain a structured view of each candidate’s strengths and potential development areas.

How can Sales Profile 2 be used in recruitment?

The assessment can be used independently or as part of a broader assessment process. It helps determine how well the candidate’s characteristics align with the specific requirements of the role.

For example:

For a role with a strong focus on prospecting, the analysis will place greater emphasis on the ability to initiate contact, create opportunities and maintain commercial momentum.
For a role centred on account management or client retention, the focus will be on the quality of client relationships, listening skills and the ability to build lasting partnerships.

This approach strengthens recruitment decisions while reducing the influence of intuition during the hiring process.

In sales development: reveal and develop sales potential

One of the main strengths of Sales Profile 2 is its suitability for both individual and team-wide use. The assessment provides a clearer understanding of the strengths within a sales team and highlights the competencies that would benefit from further development.

For the organisation, this supports:

the identification of sales talent
more effective allocation of roles
the design of tailored development pathways
the implementation of targeted training initiatives

For employees, the process provides greater awareness of their strengths and development opportunities.

How can Sales Profile 2 be used within a sales team?

Consider an organisation seeking to strengthen its sales performance.

After the entire team has completed the assessment, the results may show that some employees excel at building client relationships and fostering loyalty, while others are more confident in developing new markets.
This insight helps organisations adapt responsibilities and assignments to make the most of each person’s strengths. The results can also provide a foundation for targeted training plans.

For example, when several sales professionals have development needs in objection handling or negotiation, specific development initiatives can be introduced. A later reassessment can then measure the progress achieved.

How can Sales Profile 2 support career development?

Consider an employee who wishes to move into a sales position after several years in a technical role. The assessment may reveal strong listening skills, a sound understanding of client needs and a natural ability to advise others — qualities that could support a transition into business development or account management.

Some results may also reveal specific development areas, helping to guide training or support before the individual takes up the role.
This approach helps to build career plans that are realistic, secure and aligned with each person’s competencies.

Sales Profile 2: reveal the sales potential of your talent

Behind every sales success are competencies, behaviours and performance drivers that can be identified, understood and developed.

With its modern, contextualised and directly actionable approach, Sales Profile 2 helps organisations identify, recruit and develop the sales professionals best suited to their needs.

Beyond the assessment itself, it provides an in-depth understanding of the behaviours that influence long-term sales performance. It gives recruiters, sales managers and HR professionals the insight they need to make better-informed decisions.

Ready to reveal the sales potential of your talent?
Try Sales Profile 2 and discover a new generation of sales assessment.